The birth of the World Wide Web has changed the way humans communicate globally. Humans no longer need to send letters with postage stamps; they no longer have to wait for days until they hear from someone. Humans no longer have to pay for the postage when they can send an email from their Internet, wirelessly and cost-free. They no longer need to lose time at the post office waiting in line behind a massive crowd of people, when they can send an email from the comfort of their own small office or home. Communication has never been so accessible, convenient, or comfortable. The world, once a huge place to live, is as small as a flower garden nowadays.
Nevertheless, even in this world of technological convenience, there is still a need for phone communication. Cell phones are on the rise; cell phone companies have figured out the key to market segmentation and financial gain: take cell phones, dress them according to cell phone covers that match any color, design, logo, etc. Consumers do not mind the constant competition, for it benefits them by providing them with a variety of choices. The consumer is to the cell phone business what a birthday boy is to his party: if there are two or more cakes, the birthday boy simply eats them, enjoys it, and does not question it. Consumers are doing the same.
This is no different for businesses that need a good phone system. What do businesses expect of their phone systems? They expect their phones not to die in mid-sentence, to have the phone network down too long, to not have unnecessary hidden fees and exorbitant charges for their phone service, and so on. Since your business thrives on custom service and phone calls, you cannot afford your phone system to let you down when you need it most.